Aarrelabel started cooperation with PR and communications agency Sugar Helsingin .
In 2011, Sugar Helsinki started a PR and communications agency whose main mission is to inspire people to consume more responsibly. From the beginning, Sugar Helsinki has been guided by a strong vision that the quality of life does not have to suffer at the expense of responsibility and ecology.
Aarretta and Sugar are united by this vision, and this year both celebrate ten years as domestic pioneers of responsible fashion. This common world of values was a decisive factor in choosing a partner.
Despite the uncertain times, 2020 was good for Aarrelabel and full of nice things and successes. Aarre deservedly placed in the B category on Eet's "Rank a Brand" list, which examines the transparency of Finnish clothing brands in the area of responsibility, and you can also find us on FINIX's list of recommendations for responsible clothing. Corporate responsibility is not a single project or a one-time job in the form of an annual responsibility report, but rather a continuous work led by a world of values. This work will continue in 2021.
It is a great pleasure to welcome Sugar Helsinki as a partner and join us on this joint journey, to help us tell about our work, our products and our own factory. <3
