Aartee's spring started on Friday, March 3 with the launch of the Meadow collection!
The Meadow collection was born in the middle of a beautiful flower meadow. Under the clear blue sky, the atmosphere is light and the mind focuses on the moment when the fresh wind ruffles the hair and the greenery of the meadow charms with its colors and smells. This summer, we see ourselves in the middle of the Finnish countryside, dressed in a beautiful dress and rubber boots, on the back of a bicycle. The Meadow collection takes us to the middle of the most wonderful moments of summer with its modern Woodstock feel, bright and fresh color palette, bold patterns and coolness.
The core of the Meadow collection is its fresh and playful patterns. The two patterns in the collection, Kanerva and Dancing Shapes, were designed in Aalto University's Pattern Lab project and are by Saara Obele. Saara describes the patterns as follows:
"The heather pattern is an impressionistic, abstract joy of color that was born from my love for colors. The awakening nature and spring cut flowers also inspire to dress more colorfully and playfully - I believe that Kanerva is an excellent choice and dopamine dressing at its best. The Dancing shapes pattern is inspired by collage art and, for example, Matisse's cut shapes. It is a symphony made up of brushstrokes and scissors and a joint dance of colors and shapes that reminds us to boldly color outside the lines."
The collection also includes a classic, but modern check pattern, which is harmoniously repeated in shades of light blue, green and beige. Checkered treasures, Malia dress , Misty dress , Liza shirt and scrunchie are made of woven 100% linen fabric. The woven 100% lyocel fabric is again available in the Marcia dress and Siena jacket in the Dancing Shapes patterns, and the Ella dress and Coral jumpsuit in the Kanerva patterns. The collection also includes beloved Dot products in new shades of lavender and pink, as well as high-quality knitwear made of organic cotton in cozy pastel shades.
Most of the products in the collection are made at our own sewing mill in Portugal. These include, for example, our all-time favorites made of Bubble quality, which will also be joined this summer by the new Trixie dress model. In addition, the products manufactured in our own factory include light and beautifully draped tricot shirts, dresses , pants and skirts made of 95% organic cotton and 5% elastane . The collection's new silhouettes also include a relaxed and versatile Tina collar dress , which also has handy pockets in the side seams. The collection also includes four products for children: Blair shirt , Ami leggings , Zoe bodysuit and Trix jumpsuit .
The Meadow collection will be available on March 3 in the online store and from Aarre Studio in Kehräsaari, Tampere.
The collection's products are also available in varying selections from the following retailers:
Products from the collection can also be borrowed in Helsinki at Vaatelainaamo Vaaterekki .
